Media Monitoring Services covers 9 out of the 10 regions in Ghana and also monitors advertising on 120 Radio stations, 25 television stations, OOH pan ghana, over 40 online news sites and 35 print publications dailies and weeklies in ghana .
Over 25,000 campaigns spanning 6,000 brands accross over 300 companies. This will provide deep insight into how effective your advertising spend is.
New Media (On-Line News, Blogs, Forum Website and Social Media) Monitoring These services are processed with the aid of special browsing software which is able to track all mentions and comments from all on-line, websites and social networking media sources. Reports from these various platforms are distilled, analyzed and provided in applicable formats for clients.
Competitive Advertising Information (SOV/SOE/SOM/SOF):This report provides the relative and competitive media share of advertising by competing brands in the various media types. The report enables brand owners and planners weigh the options available for tracking the competition and for better exploitation of the media by their brands. It reveals the strength of each brand in each media types relative to competing brands. It is available on monthly, quarterly, semi-annually and annually or year-to-date basis using the moving annual total(MAT) concept.
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