To be the most reliable source of real time marketing, media and research information in Sub-Saharan Africa
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Media Monitoring Service Ghana
WHO WE ARE
With over 100 years of combined experience in Marketing, Communications, Research & IT practices, some professionals got together to provide marketing communication services. Media Monitoring Services (MMS) pioneered monitoring in Nigeria in 1993 commenced Media Research Operations in 1997.
- Member – Nigeria Marketing Research Association (NIMRA)
- Member – Pan Africa Media Research Organization (PAMRO)
Registered in Ghana in 2011 (No. C-84,962), Commenced operations in December, 2012 MMS is an independent media monitoring company, auditing the broadcast of all media (Radio, Television, Prints, Online and Outdoor).
MMS is a well capitalized, technology- oriented, value-adding organization that seeks to partner-save the most demanding advertisers in Ghana and across Sub – Saharan Africa. We are a full technology-driven organization providing information logistics in a searchable and archival format with the benefit of self- analysis.
Currently the biggest in West Africa and the benchmark/reference point in Ghana.
MEDIA MONITORING
WHY CHOOSE US
Vision Statement
Mission Statement
To capture, analyze and report on marketing information for the benefit of users
Value Statement
Our Services
Monitoring of relevant programme content on Ghana media stations. Monitoring of News on Prints, TV, Radio and On-line. Stations Monitored: Outdoor Monitoring Advertising Compliance/Watchdog report on TV, Radio, Press, Outdoor Advertising Competitive information – SOM, SOV and Ad Cluster levels, Effectiveness rating etc. Content monitoring (Electronic, Prints & Online) Media Intelligence Trend reports Press clippings.
New Media (On-Line News, Blogs, Forum Website and Social Media) Monitoring These services are processed with the aid of special browsing software which is able to track all mentions and comments from all on-line, websites and social networking media sources. Reports from these various platforms are distilled, analyzed and provided in applicable formats for clients.
Get accurate reports that shows trends and help your business decision. SOV, SOM, Ad Spend, Ads Unit, Raw log reports all in flexible parameter for adhoc and periodic reporting.
Media Monitoring Services Ghana
WHAT WE DO
MMS is a well capitalized, technology- oriented , value-adding organization that seeks to partner-save the most demanding advertisers in Ghana and across Sub - Saharan Africa. Our services enable clients to detect ads on radio and television, and in the print media. MMS monitors advertising on 113 radio stations, 14 television channels and 15 daily newspapers in Ghana. We provide our clients with competitive ad data reports, give them a better view of their markets and help them create effective advertising strategies.
Our Services
MONITORING & EVALUATION
Compliance monitoring
Radio
Television
Online
Prints
OOH
VOLUME AND VALUE ANALYSIS
SOV - Share of Volume/Voice
SOE - Share of Expenditure/Adex
SOM - Share of Market
OOH - Share of Wallet
MEDIA AUDIENCE MEASUREMENT
All Media and Product Survey
TAMs - Tv Audience Measurements
RAMs - Radio Audio Measurements
TRP
GRP
Ad Effectiveness
Target Patronage levels
RESEARCH SERVICE
Media and Marketing Research
Name Testing, Concept Testing and evaluation
Product consumption and awareness
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