ABOUT PAGE

Media Monitoring Service Ghana

WHO WE ARE

With over 100 years of combined experience in Marketing, Communications, Research & IT practices, some professionals got together to provide marketing communication services. Media Monitoring Services (MMS) pioneered monitoring in Nigeria in 1993 commenced Media Research Operations in 1997.

  • Member – Nigeria Marketing Research Association (NIMRA)
  • Member – Pan Africa Media Research Organization (PAMRO)

Registered in Ghana in 2011 (No. C-84,962), Commenced operations in December, 2012 MMS is an independent media monitoring company, auditing the broadcast of all media (Radio, Television, Prints, Online and Outdoor).

MMS is a well capitalized, technology- oriented, value-adding organization that seeks to partner-save the most demanding advertisers in Ghana and across Sub – Saharan Africa. We are a full technology-driven organization providing information logistics in a searchable and archival format with the benefit of self- analysis.

Currently the biggest in West Africa and the benchmark/reference point in Ghana.

MEDIA MONITORING

WHY CHOOSE US

Vision Statement

To be the most reliable source of real time marketing, media and research information in Sub-Saharan Africa

Mission Statement

To capture, analyze and report on marketing information for the benefit of users

Value Statement

Our Services

Monitoring of relevant programme content on Ghana media stations. Monitoring of News on Prints, TV, Radio and On-line. Stations Monitored: Outdoor Monitoring Advertising Compliance/Watchdog report on TV, Radio, Press, Outdoor Advertising Competitive information – SOM, SOV and Ad Cluster levels, Effectiveness rating etc. Content monitoring (Electronic, Prints & Online) Media Intelligence Trend reports Press clippings.

New Media (On-Line News, Blogs, Forum Website and Social Media) Monitoring These services are processed with the aid of special browsing software which is able to track all mentions and comments from all on-line, websites and social networking media sources. Reports from these various platforms are distilled, analyzed and provided in applicable formats for clients.

Get accurate reports that shows trends and help your business decision. SOV, SOM, Ad Spend, Ads Unit, Raw log reports all in flexible parameter for adhoc and periodic reporting.

Media Monitoring Services Ghana

WHAT WE DO

MMS is a well capitalized, technology- oriented , value-adding organization that seeks to partner-save the most demanding advertisers in Ghana and across Sub - Saharan Africa. Our services enable clients to detect ads on radio and television, and in the print media. MMS monitors advertising on 113 radio stations, 14 television channels and 15 daily newspapers in Ghana. We provide our clients with competitive ad data reports, give them a better view of their markets and help them create effective advertising strategies.

Our Services

MONITORING & EVALUATION

Compliance monitoring

Radio

Television

Online

Prints

OOH

VOLUME AND VALUE ANALYSIS

SOV - Share of Volume/Voice

SOE - Share of Expenditure/Adex

SOM - Share of Market

OOH - Share of Wallet

MEDIA AUDIENCE MEASUREMENT

All Media and Product Survey

TAMs - Tv Audience Measurements

RAMs - Radio Audio Measurements

TRP

GRP

Ad Effectiveness

Target Patronage levels

RESEARCH SERVICE

Media and Marketing Research

Name Testing, Concept Testing and evaluation

Product consumption and awareness

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